Search engine optimization SEO

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic“) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

The initialism “SEO” can also refer to “search engine optimizers”, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

History

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.^[1] The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results. According to industry analyst Danny Sullivan, the earliest known use of the phrase “search engine optimization” was a spam message posted on Usenet on July 26, 1997.^[2]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta-tags provided a guide to each page’s content. But using meta data to index pages was found to be less than reliable because the webmaster’s account of keywords in the meta tag were not truly relevant to the site’s actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches.^[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.^[4]

By relying so much on factors exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Graduate students at Stanford University, Larry Page and Sergey Brin developed “backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.^[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.^[6] Off-page factors such as PageRank and hyperlink analysis were considered, as well as on-page factors, to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.^[7]

To reduce the impact of link schemes, as of 2007, search engines consider a wide range of undisclosed factors for their ranking algorithms. Google says it ranks sites using more than 200 different signals.^[8] The three leading search engines, Google, Yahoo and Microsoft’s Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.^[9][10] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.^[11]

Webmasters and search engines

By 1997 search engines recognized that some webmasters were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. Early search engines, such as Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords.^[12]

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,^[13] was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal profiled a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.^[14] Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban.^[15] Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.^[16]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.^[17][18][19] Google has a Sitemaps program^[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.^[21]
Read the rest…

New Google search tool prompts backlash 

By Michael Estrin

A new Google search function that lets users search deep within a site without having to leave the Google results page has prompted something of a backlash from publishers and retailers, according to a report in The New York Times.

Early this month, Google rolled out its new search-within-search function. Users who entered the query “Best Buy,” for example, got the usual results along with a secondary search box that allows for a search of the retailer’s website. The problem, according to some publishers and retailers, is that a query entered into the second box routes users to yet another Google page that contains ads from competitors.

After an initial query for “Best Buy,” a secondary search for “laptops” yielded natural results all found on the retailer’s site as well as paid results for a slew of competitors.

While the new tool certainly makes life easier for users, who are frequently confronted by sites that lack any universal standards for organization, Google’s efforts to monetize the secondary search goes too far, according to some.

“Google is showing a level of aggressiveness with this that’s just not needed,” Alan Rimm-Kaufman, a former executive with electronics retailer Crutchfield, told the Times. According to Rimm-Kaufman, Google’s decision to sell ads on the secondary search page ignores the user’s initial interest in a brand retailer like Best Buy.

For its part, Google insists that the secondary search function will benefit publishers. However, a spokesman for Google did tell the Times that the company has honored the requests of a few sites to discontinue the service.

Amazon.com, which had initially been identified as one of the first retailers to use the service, is apparently one of the companies that have backed off secondary search. A query for “Amazon” used to return a secondary search box, but not anymore.

Blogger Ann Smarty, of SEOSmarty, pointed out that Google may simply be taking its new tool too far.

“It’s not that the search-within-search hasn’t got great uses, but I would guess instead of switching the feature off, a set of guidelines on how it works… would be useful,” Smarty wrote. “Ultimately it’s wrong to show competing PPC on search results on a brand name. If that would be switched off, then we see less of a battle by brands on accepting it.”

The backlash comes less than a week after Google drew heat at a Search Engine Strategies panel, where John Battelle, CEO of Federated Media, blasted Google for playing favorites with respect to its in-house products.

Search Engine Optimization or SEO for short, what does it mean?. Getting a number one ranking in all search engines some people may say.I think SEO means arranging your content in a way that not only humans understand where you website is about, but the search engines also know.It is important to know how those search engines read and understand your website, so they can index the subject(s) of your website, and deliver relevant search results to their users.SEO is no rocket science, everybody can learn the basic principles pretty soon. There plenty of forums, some with hundreds of visitors a day, discussing search engine rankings, just do a search in google or another search engine for ‘SEO forum’. Sometimes it seems to me that the web most popular subject is the web itself…If you are planning a website it is important that from the start phase you already keep the Search Engines in mind, it saves you a lot of trouble afterwards. If you don’t want to bother with rankings yourself, just write your content and have a good SEO consultant review it. If you hire a consultant, please note that the good ones are not cheap. Important is that when you hire someone that you do background research on this company or person. There are plenty of optimizers around that give false promises or use dangerous methods of optimizing.If you want to do SEO yourself, I give you here some basic priciples to work with:
Don’t use frames, you don’t need them and search engines usually don’t ‘understand’ them very well without additional tricks.
Don’t use splash pages, in most cases your main page will be the content focus, make use of it.
Use the subjects of your pages in the titles of your pages. This seems an obvious remark, but so many don’t do this.
Don’t focus on single keywords, most users who search for “special things” use more the a few words to search.
Check your HTML syntax. Allthough a browser may be forgiving, search engine robots may not be.
Use descriptive texts for your links (anchor text). Describe the page with your link, SE’s use this anchor text to undertand where the page is about. If you use images for your links, give them a descriptive ALT attribute.
Put the most important subjects of your page at the top of the page.
Make sure that ALL your pages are linked from every page you have. If you have to many pages, divide your site in sub directories which are linked together. Create a sitemap, not only handy for your users, but also for search engine indexing.
Use plenty of original content, and don’t be a copycat.
Use descriptive filenames and directory names, seperate words with a dash ‘-’.
Get your site linked with good anchor text from relavant sites. Beg for links. But don’t worry, its the quality and services of your site that finally will get you links automaticly. Search Engines use the number of links to your site as one of factors to determine your ranking for search phrases.
Don’t spam the SE’s by filling guestbooks, forums, blogs or other places where you can place a link for free to your site. It doesn’t work on the long run.
Read the SEO guidelines of every search engine.
Read about the efforts of others in relevant forums.
Be patient, don’t expect overnight results. Building a good ranking website is something that takes time, a lot of effort, and original quality content.
Write for humans with search engines in mind, not the other way around. Search engines are getting smarter everyday.

1. Optimize Your Website
It is a matter of SEO. Maybe you have never heard of it. Even though you heard about it already, not everyone is familiar with it. In fact, Search engines will look at both the internal and external profile of your website while assigning a rank to a web page.
Internal profile of a website (which is so-called On-Page Optimization) includes usage of meta tags, heading tags, keywords, targeted content, and internal linking of website. External profile of your website defines the websites that are linking to your website. It also defines the pages where your link is placed. Besides, it identifies the Page Ranking of those pages along with the placement of your link. And it also includes the number of inward links you are getting. Using the relevant keywords in anchor text gives a boost to rankings on the search engine result pages (SERPs). For more information on On-page optimization, please refer to our relevant posts in Da Adsense Code.

2. Linking Your website
After talking about the on-page optimization, here comes to off-page optimization. More often, webmasters only focus on on-page optimization, and neglect the presence of off-page optimization. In the world of internet, there are two kinds of links - External Links and Internal Links. External Links define the websites that are linking to your websiteInternal whereas Links refer to the internal linking of web pages. Getting links from other websites is the most powerful tool to drive traffic to your website. The results are instantaneous and highly effective. Getting links from quality websites with higher PR and proper anchor text definitely helps your site a lot and results in more fruitful traffic from search engines. Half the battle is won if you are able to provide the links in abundance. There are many tools available for automatically building links to your website. There are some link exchange directories on the net which are a good support in link building campaigns. However, the use of these support systems depend entirely on your beliefs and strategies. Proper inter-linking (that is intra-linking) of your web pages is also relevant and significant in driving traffic.

3. Post Articles
It is important that you publish and post more and more articles on the net or article websites. This gives you an advantage as it gets incoming links to your website. Posting unique articles catering to the interest of a large number of readers is also an effective way of driving organic traffic to your website. Well written articles bring more traffic to your website. More traffic means more profit for you. It is observed that as the PR of your website increases, the AdSense payouts also increase. You can hope to get many more internal links to your website through this medium. Search engines take into account the number of quality back links while assigning rank to your website. If visitors reading your articles are interested, they will check out your website and you will have increased number of links. In comparison to the links that point to other websites from your website, the links that point to your website give more points to your rankings.

4. Anchor Text
Anchor Text refers to the clickable text of a hyperlink. Anchor Text plays an important role with regard to the target traffic as well as the search engine rankings. An appropriate Anchor Text apprises the visitors of the content of the page it links to.
Besides, Anchor Text gives a real clue to the search engines regarding the content of the web page it links to. The right Anchor Text improves your website’s search engine ranking. That’s why it’s imperative to pick the Anchor Text astutely.
Google reckons Anchor Text to be an indicator of the page relevance. Google, using its special operator “allinanchor:keyword”, separately indexes the Anchor Text. Given below are some tips for choosing the right Anchor Text that suits the search engine algorithms, and attracts the right traffic.

5. Tools
To a lesser extent, website tools makes your website user friendly. It is recommended that you make use of the tools that are visitor friendly. New scripts and innovative schemes for the visitor help you get more inward links. This in turn builds traffic to your website. You should add the tools that are attractive. For example, you can offer free e-books, or introduce new exciting sections relevant to your website. This will make your website exciting for the visitors. Google loves unique content. It richly rewards the websites that provide more content and better facilities to the visitors. Google likes genuine of traffic coming to your website from Ad Sense network. Genuine traffic yields higher payouts. Website tools makes your website a genuine one. The credibility of your website increases the probability of your website getting high paying ads via Google.

6. Target Niche Keywords
It is important for you to identify the niche markets. This will enable you to fetch the traffic that has not been targeted much, and at the same time gels well with your industry. If your competitor is leading with X traffic on one keyword, you can compete with him by targeting ten niche keywords. This will give you the same amount of traffic. Keyword country provides you with hordes of niche keywords. These niche keywords bring more target traffic to your web pages. This results in a better ROI (if you are selling products or affiliates) or an increased Adsense CTR (Click Thru Ratio) of your ads.

Inbound links, usually referred to as IBLs or backlinks are essential if a Website is to become popular and rise to the top of the SERPS (Search engine results pages), and over time, a site with plenty of quality content will naturally get linked to by related sites. This is all well and good, but if you are in a hurry to build Web traffic (and who isn’t?) it is useful to know that there are some things we can do to speed things along.
Before embarking on your link building strategy be aware that some of these methods are open to abuse which could have a negative effect or even get your site banned, so please excercise some common sense and only submit your site’s link when it is relevant and reasonable to do so.
So without further ado, here are my 10 tips for obtaining search engine friendly outside links:
1 - Find online forums related to your site and become part of the community (along with a suitable signature that links to your site).
2 - Add comments to blogs with a link to related content on your Website.
3 - Submit on-topic articles to article directories and include your link in the author bio.
4 - Submit your link to the many free online directory sites.
5 - Add your comments to a guestbook and include your url.
6 - Email the webmaster of a related site and ask to trade links.
7 - Offer to provide some content for another site in return for a link back.
8 - If you have an eBay account, create an “about me” page and include a link to your Website.
9 - Program a useful tool or script that Webmasters will happily add to their sites.
10 - Create compelling and perhaps even controversial content on your Website that people will want to link to.
Of all of the above tips, numbers 7 and 10 are by far the best for an ethical and long term link building strategy, but don’t ruile out the others for some quick link building. Overall; with time and experimentation you will find that by building a quality site with interesting content the links to your site will develop all by themselves

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.

Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. You can see this in action at the link to the home page on this

Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Search Engine Rankings. Everyone wants to be number one, and there are
millions of web sites out there. So how do you become number one and
stay there consistently?

Consistently is the key word here. Sure, you may apply the newest, best
trick in the book today, but when someone else comes out with a better
one tomorrow, you will be scrambling to get to the top again. One of the
keys is to be well-rounded. There are many books and philosophies about
web rankings that are floating around. Some people say article marketing
is the way to go, others link building, others say you have to maximize
your web pages for the search engines.

You have to get all your keywords right and your titles and description.
But what happens when another web site does you one better in that area?
Now you drop in rank. Therefore, it is more important that you do a good
job in all the areas than to be the very best in one area. And it is OK
to be number 8 or number 3 in rank, also. If you are in the very top
spot and you are clicked simply because the top spot gets more clicks,
are you really going to get more sales just because you are number one?

Your product and site have to be relevant to the consumer, not just the
search engine. Another key is to focus on very specific keywords. You
can do an awesome job in every area of search engine optimization, but
if you go too thin here, you will not make it to number one in any of
your keywords. Focus on one, or at the most, two keywords. Build your
site around those keywords. Be everything you can be to someone who keys
in those keywords. Or better yet, one keyword. Would you rather have one
keyword that has a number one placement, or 8 keywords with a number 40
placement each?. It would be better to have one keyword for which your
site is on the first page of results than twenty that are all over the
place. Build yourself a web site that has a strong keyword density-for
one or two keywords. Put those keywords in your title and description
and keyword lists.

You must have incoming links. You must have quality incoming links. You
must build incoming links one link at a time. Links are very important,
but you cannot cheat in this area. You must build them one by one. Some
of the favorite methods of link building is to write articles, like this
one, and submit them to article directories, and to be included in link
directories. Stay away from link farms, large link exchanges, or
anything of the sort. The major search engines want to see you build a
steady supply of links over time. What do you think a search engine will
do for you when you go from 0 links to 3000 in one day? That won’t get
you to number one, and certainly won’t keep you there, when you are put
in the sandbox for six months. These keys to search engine optimization
are just a beginning. You need traffic, you need click-thrus in the
search engine results. You need visitors to stay at your site for more
than a few seconds when they click in. How do you get that? Build real
content. Build it for people, not machines–while following the first
three keys. Do that, and I believe that in three to six months you will
have each web site you set up with this strategy, in the top ten for
your keyword.

Now that you understand why search engine rankings are so important you
might wonder how to achieve these rankings. The algorithms used by
search engines can be rather complex and include a number of different
factors. Some of the common factors in the equation include keyword
density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is
used in the content of your website. The theory behind this concept is
that websites that use a particular keyword often are likely to be
relevant to that keyword; however, overuse of that keyword may result in
penalties if the search engine thinks the keywords are not being used
appropriately.

META tags are pieces of HTML code which some search engines use in
evaluating the content of a website. Placing keywords in these tags can
be beneficial in some search engines. However, care should be taken to
avoid placing irrelevant keywords in these tags as this may result in
your website being penalized.

Some search engines to rank websites also use inbound links. Inbound
links refers to links on other websites which point to your website. In
evaluating the worth of these inbound links, some search engines
consider the rank of the website providing the link to your website.
This means you should try to gain links from websites with higher
rankings than your own to ensure that you receive the most benefit from
these links.

Finally, the content on your website is extremely important and will
do a great deal to improve your search engine rankings. Try to provide
quality useful information on your site. Try to avoid filling your pages
with flashy graphics; search engines are far more interested in unique
content. This will help to ensure that your website is not only valuable
to your visitors but also considered valuable to search engines.

Most people turn to the net to look for the information or solution to the query or problem that they may have. It is also true that when these people search for their information and/or solution to their inquiry, the natural search listings always take predominance. The visitors coming to your site through these organic search results are always highly targeted and are more likely to convert… and this is free traffic.

One, therefore, needs to pay great attention to SEO so that your site achieves good ranking in the natural search listings and you get free traffic to your site through the organic search results.

Now, there are so many things to look at while working on SEO for your site. If you start doing these manually, it becomes a chore, is extremely tedious and takes an immense amount of time. Hence the need to automate this free traffic SEO. The key ingredient to getting continuous and free traffic to your site can be succinctly put in the following words: “Automated Free Traffic SEO Generators”. Let me now give you the tips on this.

1. First and foremost, you need to know what your competitors are doing. This means doing a lot of research on the kind of keywords they are using, their meta tags, linking, headlines, keyword optimization, page rank, and the like. If we try to do these manually, it shall take ages to collect such data and then to sift through them, but an automated free traffic SEO software does all these and much more with just a click of the button.

2. Link Popularity Check - One important issue that affects any site’s listing in the natural search results is the link popularity. This means, the larger the number of sites linking to your website, the better shall be your ranking. If you get a good automated free traffic generator software, it not only does the analysis but also imparts the knowledge and the tools to achieve huge link backs.

3. Create Doorway Pages. Doorway pages are search engine designed pages created with “keywords” which are relative to the content on your site. A well designed doorway page outperforms any other webpage and is an absolute must to get your site going with the search engines, hence due attention should be paid on the creation of these.

4. The most important and exhaustive exercise with regard to SEO, relates to keywords. What are the keywords that are being searched the most? What kind of keywords are the competitors using? Which keywords should you optimize your webpages for and what is the keyword density of these webpages? These are the absolute crucial elements to attend to if one wishes to zoom up to the top few in search engine listings. Again, it is a cumbersome task and can only be managed with an automated free traffic SEO generating software.

5. Submit your site to as many places as you possibly can. The more places the site is submitted to, the larger shall be the number of back links and greater the chances that your site shall show up in natural search results. Again, this is a wonderful way to getting many one way links fast and a great method which I use to drive traffic to my website. My particular program submits to over 700,000 sites!

Now time for the super - tip. All of these strategies that I have expounded can be automated with the use of an automated free traffic SEO generator software. But the choice of the program is vital as many just do not measure up to the desired standard.

Studies have shown that you can generate 60% of your traffic alone from
search engines like Google, and rest 40% from Yahoo, and other search
engines. SEO is emerging as a new era
of Online Business science, which helps to generate more traffic, and more
revenues from your existing businesses.

Search engine optimization is further categorized into two categories
organic search, and PPC ( Pay per Click). Organic Search engine optimization
depends on the natural ranking of your web page, whereas PPC is a paid
service offered for companies who want to kick start their business from the
day one without going through the labor of organic search engine
optimization, which can be achieved over a period of time.

Both these search engines follow similar PPC Advertising Strategies, but
a completely different Natural Listing Strategies.

It is up to the company owner to decide which search engine will bring
him maximum traffic. China has tried to block Google from its internet
network, whereas Yahoo search is easily available.

You have to decide search engine as per the consumer behavior of your
clients.

Many SEOs quickly learn why they need a linking strategy. They
know now that links from other web sites pointing at theirs are
improving their page ranking. Let’s see how links generate traffic.

Inbound links are an important way to increase the page rank,
to be known in your field, to generate traffic to the website. This is
the most important method to generate traffic, to have more visitors,
potential clients or website services’ users.

Without traffic, a website is almost useless. Its role can
be only a name on a business card or a place to find a products or
services list or email addresses.

To bring clients from the Internet, to be alive, to fulfill
its main purpose, a web site must have huge traffic. What can a search
engine optimizer do to get this important traffic? The web content
including the appropriate keywords, the ease navigation, the most
appropriate images, the inspired headlines are improving the traffic.

Do not forget the site’s style, sophisticated and simple at
the same time, professional and efficient. But the work isn’t over
yet. The inbound links strategy must be used too. It brings
spectacular results and realizes the traffic that will attire the
clients’ attention. The search engines will note the web site.

Some will think that without traffic, a web site is useless
as a marketing and selling tool. The web site will not sell products
or services, nor communicate ideas or events, and won’t publish
articles about any imaginable subject.

As we have already established, the traffic will be
increased in the most spectacular way by getting links from other
important websites, and having related topics. You will receive direct
traffic from links, but mainly from links that have similar audiences
to the main website.

A client visiting a web site similar to the main one, seeing
the link to the main one, will visit it immediately. He becomes a
potential client, increases the traffic, and improve, finally, the
main site’s rank. 21% of the entire traffic is the result of inbound
links. This is not a secret, top ranked web sites are using this
successful strategy and everyone can see the results.

What is the reason why people are clicking the new links?
First of all, this is the human curiosity in action. Maybe the next
site can have more products, best prices, most appropriate services.

Maybe the next site is looking better and it is giving to
its visitors the look and feel they are waiting for, maybe the next
site is more useful, interesting and helpful. The visitors, potential
clients at the same time, are hoping to find something to amaze them,
to make them purchase without regrets and doubts.

Part of your linking strategy is joining a linking
directory. You will need to do a search for these websites with a high
PR. In these directories, you will have great success because they are
where the strong, relevant websites are.

Another part of your linking strategy should be to include
your link in articles that you submit to article directories. This
will help you out a lot because if a reader is interested in your
article, chances are that they will click on your link to learn more.